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| Caitlin Broadmore, Ben Taylor and Rosie Taylor with Birmingham Airport’s
new mascot, "Zoom", celebrating the announcement of "Sky Side"
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A unique and exciting children’s adventure is set to launch from Birmingham Airport
this summer to give the thousands of youngsters jetting off on holiday an engaging
and fun experience at the Airport before they fly
The "Sky Side" experience is free to join and will start from the moment the child arrives
at check-in and ends when they arrive at a themed "Sky Zone", an area furnished with
modern interactive games and activities, including touch screen tables, interactive floor
projection, a gazing station, music light beams and story-telling pods
The objective for children is to become a qualified "Sky Cadet" like "Zoom", the scheme’s
mascot who will offer support to children as they achieve the multiple challenges set out
in their "Sky Pass" which will be issued at check-in and contains tasks, activities and
prizes that will earn participants their "Wings" to give to them access to the Sky Zone
at the end of their journey through the Airport
The initiative has resulted in the creation of 14 new summer jobs, with the successful
applicants becoming the Sky Side "Crew" responsible for facilitating the children’s journey,
from check-in to the Sky Zone. Jo Lloyd, the Airport’s Marketing Director said, "Customer
service is a key business objective for us and we know that to offer "great" customer
service consideration needs to be given to all passengers – young people and adults.
"We recognised that we needed to improve our family facilities and have listened to
"We recognised that we needed to improve our family facilities and have listened to
feedback from mums and dads about what they’d like to see at the Airport to develop
the Sky Side scheme. This is a unique concept designed specifically to work in our
terminal for our younger passengers and we know it’ll be a hit with children and parents"
"Sky Side" will launch on Monday 15 July 2013 and will run throughout
the summer months and has a dedicated Facebook page at -
the summer months and has a dedicated Facebook page at -
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| Wednesday 8 May 2013 |