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Back row (from left to right): Helen Peters, CEO of Shakespeare’s England, Geoff Spooner, Chairman of
Shakespeare’s England and Paul Kehoe, CEO of Birmingham Airport. Front row (from left to right): Emmeline
Foster, Mollie Taylor and David Jackson all actresses and actors from Shakespeare Birthplace Trust
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A warm Shakespeare welcome will be given to passengers at Birmingham Airport following the unveiling of a
new installation to greet the millions of visitors arriving into the region through "Shakespeare’s" Airport each year
In partnership with destination management organisation, Shakespeare’s England, the new artwork is located in
In partnership with destination management organisation, Shakespeare’s England, the new artwork is located in
the arrivals pier of the terminal building. It gives visitors a taste of what the region can offer, showcasing the range
of wonderful tourist attractions including the Royal Shakespeare Company, Kenilworth Castle, Warwick Castle,
Leamington Spa, Bicester Village and Shakespeare's Family Houses – which have all supported the campaign.
This is just one of a number of exhibitions and events which the Shakespeare's England region is coordinating
This is just one of a number of exhibitions and events which the Shakespeare's England region is coordinating
in the region to celebrate 400 years of William Shakespeare’s legacy. 2016 commemorates 400 years since the
death of the world famous playwright and this special anniversary year is a unique opportunity to visit his home
death of the world famous playwright and this special anniversary year is a unique opportunity to visit his home
of Stratford-upon-Avon and the surrounding area.
Geoff Spooner, Chairman of Shakespeare’s England and General Manager of Warwick Castle, said, "With
Geoff Spooner, Chairman of Shakespeare’s England and General Manager of Warwick Castle, said, "With
over 10 million passengers passing through Birmingham Airport every year, this is a fantastic opportunity
for Shakespeare’s England to showcase some of the world class visitor attractions that its members provide
and which are enjoyed by millions of visitors every year"
"This presence will generate increased awareness of Shakespeare’s England and with it, help to promote the
"This presence will generate increased awareness of Shakespeare’s England and with it, help to promote the
equally impressive range of restaurants, theatre, overnight accommodation and many other attractions in this
outstanding region". Birmingham Airport markets itself as Shakespeare’s Airport overseas, particularly in China
outstanding region". Birmingham Airport markets itself as Shakespeare’s Airport overseas, particularly in China
and the US where so many people study and love The Bard’s work
Jo Lloyd, Commercial Director for Birmingham Airport and Deputy Chair of Shakespeare’s England, said,
Jo Lloyd, Commercial Director for Birmingham Airport and Deputy Chair of Shakespeare’s England, said,
"Birmingham Airport is proud to be Shakespeare’s Airport, which is proving to be very successful with overseas
markets. This welcome not only cements our branding but also allows our passengers to feel involved in
markets. This welcome not only cements our branding but also allows our passengers to feel involved in
The Bard’s anniversary celebrations from the minute they arrive"
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| Tuesday 8 March 2016 |