Birmingham Airport heads east to "Routes Asia" to show there is more to the UK than London!

A delegation from Birmingham Airport has headed east to showcase the
region to Asia’s leading airlines and tourism authorities looking for new route
opportunities in the UK at the "Routes Asia" conference in Mumbai, India

Led by Martyn Lloyd, Birmingham Airport’s Commercial Director and Neil Rami,
CEO of Marketing Birmingham, plus aviation specialists from the airport who
are meeting several airlines during the three-day conference to highlight
market options in the Midlands and show that Birmingham Airport is the
alternative for airlines looking to expand routes into the UK.

The Routes Asia conference is an annual event designed to bring airlines and
airports together. Birmingham is hosting a stand in the main conference arena
for delegates to meet the team and find out more about the Airport and city  

Martyn Lloyd said: "The best way to build new contacts and showcase the
region to new carriers and tourism bodies looking for new markets is to
directly meet and discuss ideas. When highlighting the region’s perfect
location and strong commerce opportunities to overseas carriers, we’re
often met with surprise that there is such an obvious alternative for
forging new links in the UK - other than just London"

Marketing Birmingham operates the city region’s inward investment
programme, Business Birmingham. Neil Rami said: "Birmingham is
attracting more overseas investment than ever before but, to continue
this trend, it is important to establish more routes into the city from
our key markets. By targeting potential investors from the likes of
North America, India and China, interest from businesses in these
locations is increasing. We must be ready to meet their demand for
direct flights to secure these investments and grow the local economy"
Monday 18 March 2013


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