Icelandair operate a Boeing 757 in "Hekla Aurora" - Northern lights - colours
David Winstanley, Chief Operating Officer at Birmingham Airport, said: "It's a fantastic privilege to
be involved with another city art trail project. "The Big Hoot" in 2015 attracted many visitors not only
to the city and region but also to the airport. We jumped at the chance to be a sponsor again and
we are really pleased with the bear design that we have chosen. It is very relevant to the Airport
as we have four Icelandair flights a week to Reykjavik, a gateway city for visitors of the Northern Lights
Elinor Eustace, Deputy Director of Fundraising at Birmingham Children's Hospital, said: "The Big Sleuth"
is incredibly important to us as we know it will encourage residents and tourists to get active and enjoy
being outdoors - whether they decide to walk, jog, run or cycle the trail"
Charlie Langhorne, Director of Wild in Art, said: "It's fantastic to have Birmingham Airport on board
again this year. They recognise the great benefits of getting involved as well as the positives for the
local community, and of course Birmingham Children's Hospital. Together with other sponsors,
partners and funders, they have enabled the event to really take off!"
"The Big Sleuth" comes hot on the heels of "The Big Hoot" which attracted more than 800,000 visitors
and in total raised over £625,000 for Birmingham Children's Hospital. At the end of the 10 week trail
the giant painted bears will be auctioned off with all proceeds going to the hospital. To find out more
about the project, please visit |
